{"id":3882,"date":"2022-09-20T06:02:47","date_gmt":"2022-09-20T05:02:47","guid":{"rendered":"https:\/\/kalarahebdo.net\/?p=3882"},"modified":"2022-09-20T00:04:55","modified_gmt":"2022-09-19T23:04:55","slug":"lucb-et-madiba-font-la-fete","status":"publish","type":"post","link":"https:\/\/kalarahebdo.net\/lucb-et-madiba-font-la-fete\/","title":{"rendered":"L\u2019UCB et MADIBA font la f\u00eate"},"content":{"rendered":"

Un anniversaire peut en cacher un autre.<\/strong><\/p>\n

Il y a quelques mois, \u00e0 l\u2019occasion de la CAN TotalEnergies 2021 que le Cameroun a abrit\u00e9e, l\u2019Union Camerounaise de Brasseries \u00e9tait en vedette en tant que sponsor officiel de l\u2019\u00e9v\u00e9nement.<\/p>\n

Cr\u00e9\u00e9e en 1972, ann\u00e9e o\u00f9 le Cameroun avait abrit\u00e9 pour la premi\u00e8re fois la Coupe d\u2019Afrique des Nations, UCB f\u00eatait donc ses 50 ans avec le retour de la comp\u00e9tition en terre camerounaise 50 ans plus tard. L\u2019\u00e9v\u00e9nement fut marqu\u00e9 d\u2019une pierre blanche, notamment \u00e0 travers une c\u00e9r\u00e9monie \u00e9mouvante d\u2019octroi des gratifications aux anciennes gloires, version 1972, des Lions Indomptables du Cameroun.<\/p>\n

Ce que le public n\u2019a jamais su jusqu\u2019ici, c\u2019est que l\u2019anniversaire des 50 ans ann\u00e9e de vie de UCB co\u00efncide avec le 20\u00e8me<\/sup> anniversaire de MADIBA<\/strong>, l\u2019eau min\u00e9rale produite par la soci\u00e9t\u00e9, l\u2019un de ses produits phares. L\u2019information a \u00e9t\u00e9 rendue publique le 9 septembre dernier \u00e0 l\u2019occasion d\u2019une rencontre avec la presse organis\u00e9e au sein de l\u2019entreprise.<\/p>\n

\"\"<\/a><\/p>\n

En ouverture d\u2019une s\u00e9rie d\u2019activit\u00e9s que le Groupe KADJI<\/strong> projette dans le cadre de la c\u00e9l\u00e9bration des 50 ans de l\u2019UCB, MADIBA<\/strong> a \u00e9t\u00e9 mise \u00e0 l\u2019honneur au moment de souffler sur la 50\u00e8me<\/sup> bougie de l\u2019entreprise, volant ainsi pour un moment la vedette aux autres produits de la maison.<\/p>\n

Pour ses 20 ans, MADIBA<\/strong> a \u00e9t\u00e9 pr\u00e9sent\u00e9e sous toutes ses coutures. L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 l\u2019occasion de la visite de la cha\u00eene de production flambant toute neuve que vient d\u2019acqu\u00e9rir l\u2019entreprise pour mettre \u00e0 la disposition des consommateurs une eau produite selon les standards mondiaux d’hygi\u00e8ne et de s\u00e9curit\u00e9. L\u2019UCB, qui est une entreprise certifi\u00e9e ISO 9001-2015, a montr\u00e9 sa fiert\u00e9 d\u2019avoir r\u00e9ussi \u00e0 hisser l\u2019ensemble de la chaine de traitement de MADIBA<\/strong> \u00e0 ce niveau mondial de qualit\u00e9. Et c\u2019est une fiert\u00e9 que les dirigeants de la brasserie, avec pour chef de file occasionnel le Directeur Marketing du Groupe, ont affich\u00e9 avec de larges sourires.<\/p>\n

L\u2019occasion \u00e9tait sans doute propice pour rappeler au souvenir des consommateurs que MADIBA<\/strong> est disponible sur l’ensemble du territoire national, dans toutes les grandes surfaces et \u00e9piceries d\u00e9sormais… MADIBA<\/strong> est disponible en conditionnements d\u2019un demi litre (0,5 l) et d\u2019un litre et demi (1,5l). Comme son nom l\u2019indique, MADIBA<\/strong> est l’unique eau min\u00e9rale sur le march\u00e9 avec un ancrage purement Camerounais d\u00e8s l\u2019\u00e9vocation du nom de la marque, qui rappelle \u00e0 tous qu\u2019ils consomment un produit du terroir… En un mot et pour coller \u00e0 sa signature, c\u2019est l\u2019eau min\u00e9rale du Cameroun, pour un corps sain\u2026<\/p>\n

UCB a su depuis 1972 pr\u00e9server son savoir-faire et son originalit\u00e9 en pr\u00e9f\u00e9rant la qualit\u00e9 \u00e0 la quantit\u00e9. C\u2019est une entreprise citoyenne qui, depuis sa cr\u00e9ation, met un point d\u2019honneur \u00e0 conserver son c\u00f4t\u00e9 patriotique. Cette brasserie produit chaque mois des milliers d\u2019hectolitres de boissons commercialis\u00e9es en bouteilles en verre, en bouteille PET et en f\u00fbts.<\/p>\n

UCB, qui fait partie des entreprises pionni\u00e8res du secteur des soci\u00e9t\u00e9s brassicoles nationales, contr\u00f4le aujourd\u2019hui environ 16% du march\u00e9 des boissons et des bi\u00e8res de sp\u00e9cialit\u00e9.<\/p>\n

Par ailleurs, gr\u00e2ce \u00e0 une parfaite ma\u00eetrise des processus d\u2019\u00e9laboration alli\u00e9e \u00e0 l\u2019utilisation des ingr\u00e9dients de premi\u00e8re qualit\u00e9 et \u00e0 sa curiosit\u00e9 permanente, l\u2019UCB est \u00e0 l\u2019origine de 3 marques de bi\u00e8re, d\u2019une gamme de boissons gazeuses et de la marque d\u2019eau min\u00e9rale MADIBA<\/strong>. Des produits qui ont tous une personnalit\u00e9 bien affirm\u00e9e et un go\u00fbt unique, chacun tr\u00e8s pris\u00e9 par les consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un anniversaire peut en cacher un autre. Il y a quelques mois, \u00e0 l\u2019occasion de la CAN TotalEnergies 2021 que le Cameroun a abrit\u00e9e, l\u2019Union Camerounaise de Brasseries \u00e9tait en vedette en tant que sponsor officiel de l\u2019\u00e9v\u00e9nement. Cr\u00e9\u00e9e en 1972, ann\u00e9e o\u00f9 le Cameroun avait abrit\u00e9 pour la premi\u00e8re fois la Coupe d\u2019Afrique des […]<\/p>\n","protected":false},"author":3,"featured_media":3888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"418"},"jnews_override_bookmark_settings":{"override_bookmark_button":"0","override_show_bookmark_button":"0"},"jnews_social_meta":[],"jnews_paywall_metabox":{"enable_premium_post":"0","paragraph_limit":"2","enable_preview_post":"0","preview_textbox":"","nonce":"f6c0d4e1f7"},"jnews_review":[],"enable_review":"0","type":"percentage","name":"","summary":"","brand":"","sku":"","good":[{"good_text":""}],"bad":[{"bad_text":""}],"score_override":"","override_value":"","rating":[{"rating_text":"","rating_number":"10"}],"price":[{"shop":"","price":"","link":"","icon":""}],"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[418],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publi-reportage"],"yoast_head":"\nL\u2019UCB et MADIBA font la f\u00eate - Kalara Hebdo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalarahebdo.net\/lucb-et-madiba-font-la-fete\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019UCB et MADIBA font la f\u00eate - Kalara Hebdo\" \/>\n<meta property=\"og:description\" content=\"Un anniversaire peut en cacher un autre. Il y a quelques mois, \u00e0 l\u2019occasion de la CAN TotalEnergies 2021 que le Cameroun a abrit\u00e9e, l\u2019Union Camerounaise de Brasseries \u00e9tait en vedette en tant que sponsor officiel de l\u2019\u00e9v\u00e9nement. 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